Generational Communications: X + Y = Boomers?

Date: Thursday, June 19, 2008
Time: 1:30 p.m. – 6:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195

For more information and to register visit www.bdionline.com/generational. Use the nymieg promo code for the discounted rate of $145.

Website: http://www.bdionline.com/generational

The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers. Almost all of them own a computer, cell phone, and use instant messaging and social networks every day. They rely on their friends for everything in terms of what influences their buying behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in 2011. Boomers spend money and consume products very differently from later generations. Organizations who understand the Boomer’s changing needs have a large but challenging opportunity in front of them. We will explore case studies from leading companies who have successfully segmented their communications according to generation.

Case Studies:

NBC’s Insights into Generational Segmentation, Alan Wurtzel, President, Research and Media Development, NBC Universal Research

Lessons Learned from Unilever’s Dove Campaign For Real Beauty: Creating Communications Programs Tailored to Specific Generations of Women, Stacie Bright, Senior Communications Marketing Manager, Unilever

Industry Panel Discussion
Dierdre Bigley, VP, Marketing, IBM Software, Americas
Emily Kanders Goldfischer, Vice President, Public Relations, Loews Hotels
Bill Kircos, Director, Technology Public Relations Group, Intel Corporation
Kirsten Paragona, Director, Corporate Media Relations, Cognizant Technology Solutions

Sponsors: PR Newswire, LinkedIn, The FeedRoom, Adrants, GuestPass.com, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, NY:MIEG, New York University, PR News, SEMPO Institute, SmallBizTechnology.com, Taproot Foundation, WOMMA

For more information and to register visit www.bdionline.com/generational. Use the nymieg promo code for the discounted rate of $145.