BDI “Green Communications 2008: The Case Studies Conference”

I am honored to again be part of another exciting BDI event coming up in mid July entitled “

 Green Communications 2008: The Case Studies Conference

For more information and to register, please visit www.bdionline.com/greencommunications2008. Use promo code NYMIEG when registering for a discounted rate of $160 before the end of July 1st!

Date: Tuesday, July 15, 2008
Time: 1:30 p.m. - 6:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/greencommunications2008

Green initiatives are more than just a passing trend; they are a part of daily life. Individuals, communities, and companies have embraced this movement and now incorporate it into their lives, products, and business strategies. This half day conference will reveal case studies from companies that have successfully created and implemented green communications campaigns. They will specifically address the questions, issues, and opportunities facing the corporate communicator and marketer.

The following companies and organizations are currently registered for the conference: Alcoa, AMDA, Analog Devices Inc., Aquent, BASF Catalysts, Broadview Networks, BrownFlynn, Carrier Corporation, City College of NY, Corporate Responsibility Institute, Croda Inc, CSRwire, Earth Day Network, Emanate, Entergy, Exel, Forest Laboratories Inc., Futerra Sustainability Communications, Greyhound Lines Inc., Hagan School of Business Iona College, HAI, Hasbro Inc., Horizon Marketing Group Inc., Hullin Metz, i3 Marketing Group, INDUS Corporation, International Flavors and Fragrances, Jack Morton Worldwide, Jennings Public Relations and Advertising, John Wiley and Sons Inc, KAM Public Relations, Kirkland and Ellis LLP, Knowledge Networks, Kyocera Mita America Inc., Laurence Mach Creative Services Inc., LUCITA, Lyon Park Public Relations, Maloney and Fox, Manhattan Chamber of Commerce, Marriott Vacation Club International, MetLife, Morgans Hotel Group, National Starch, New Pig Corp, O and J Design Inc, Osprey Publishing, Owens Corning, Phoenix Communications, Pitney Bowes, Porter Novelli, PR Newswire, PSEG Services Corp, Publicis USA, Queens College CUNY, Rabobank, RadTech–UV/EB Assn., RBC Capital Markets, RETHINK LLC, Rogers Corporation, RPR Marketing Communications, Sanna Mattson MacLeod, Shamin Abas Public Relations, SWBNR, Tennessee Valley Authority, The Anderson Group, The Dannon Company Inc., The Huntington Group, The New York Botanical Garden, The PNC Financial Services Group, TOP BUTTON, Tracy Oats Communications, Tyco Electronics, Tyco Flow Control, Tyco International, United States Council for Automotive Research, United States Tennis Association, V V A LLC

Speakers:
Andrew Fox, Senior Manager, Global Communications, AMD
Matthew Greene, Vice President of Marketing Communications, Eaton
Claudia Malley , Vice President, National Geographic
Thomas Mattia, Senior Vice President, Worldwide Public Affairs and Communications, The Coca-Cola Company
Lisa Swann, VP of Communications and Marketing, Earth Day Network
Lisa Witter, Board Member, ClimateCounts.org and COO, FENTON Communications

Topics covered:
- What are specific examples that demonstrate how companies communicate their green initiatives?
- What are the lessons learned from these campaigns?
- How are green campaigns different and/or similar to standard programs?
- How does my company communicate “going green” authentically without being perceived as “jumping on the bandwagon”?
- What resources are available to help me and my company with, plan and execute green campaigns?
- What can my company do differently in future green endeavors to separate the strategies previously implemented in order to grow with the movement?

Sponsors: PR Newswire, LinkedIn, Climate Counts, Earth Day Network, Harris Interactive, CSRwire, GreenBiz.com, GuestPass International, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, New York Enterprise Report, NY:MIEG, New York University, PR News, SEMPO Institute, SmallBizTechnology.com, Taproot Foundation, theONswitch, Think Green Media, WOMMA

For more information and to register, please visit www.bdionline.com/greencommunications2008. Use promo code NYMIEG when registering for a discounted rate of $145 before the end of July 1st !

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