Should you welcome the Androids?
October 29, 2008 by Bill Sobel
Filed under Technology
It’s time to learn a bit about mobile phone operating systems, now that the first smartphone with Google inside has hit the market. With an open-source platform, Android may just open up the audience for mobile marketing even wider than the Apple iPhone did. Here’s why, and why you should be watching.
from “The Big Fat Marketing Blog”
In case you’ve been too wrapped up with the World Series or the presidential campaigns to follow the latest developments on the mobile-phone front, Android is an operating system developed from scratch by search power Google and aimed specifically at Web-equipped smartphones . The thinking from Mountain View CA is that actually designing and building the software that makes 3G mobile handsets work might just pay off for the search giant.
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