WNBC NY Launches New Web Site Today

Thanks to Matt Caldecutt of NYConvergence for turning me on to this.

WNBC NY’s Web site www.nbcnewyork.com launches today. News and lifestyle programming on the Web site comes from WNBC’s redesigned newsroom which is now called a “content center.”

Locals Only

Our users have a distinct relationship with their city that goes beyond just calling it their place of residence. So with the help of the community, NBC Local Media uncovers and connects our users to all that the city has to offer so they can be true city insiders. The city is part of their identity; they draw a distinction between existing in the city and living in it. So we leverage our local resources with the knowledge of the local community to go beyond the obvious to enable access to untold stories, and the stories behind the stories. We want to help our passionate local user base know more so they can do more.

Our network of sites covers the country’s largest cities, New York, Chicago, Los Angeles, Philadelphia, Washington, Dallas/Fort Worth, Bay Area, San Diego, and Connecticut. In each city we offer Locals a real-time look at their city including news, traffic and weather, but we go beyond to cover all that is happening around the city in our Around Town section.

We use the best available content in the market from any source including linking to “competitors” or user generated content, we do not make a distinction between sources for great content. And we do not make a distinction between mediums. We use the best medium or combination of mediums to tell the story.

FOR MORE INFO ON NBCNEWYORK.COM CLICK HERE