About.com: How to Write a Blog

I am a frequent reader of many of the stuff available on About.com, an online source for original information and advice. It is among the top 15 US Websites (Nielsen Online Spring 2008) and  is owned by The New York Times Company.

I found a recent article about successful blogging of particular interest.
How to Write a Blog People Want to Read
Tips for Creating Compelling Blog Content

By Susan Gunelius, About.com

Anyone can start a blog but not everyone knows how to write a blog people actually want to read. What can bloggers do to keep visitors coming back for more again and again after their initial visit? Every effort on your blog impacts your readers from your content to your design and everything in between. Take a look below for more insight into how to write a blog people want to read.
Elements and Features of a Blog People Want to Read

The most important part of any blog is what you have to say and how you say it. People will return to your blog if they like what you write about a specific subject and they like your writing style. With that in mind, your blog should be written in a tone appropriate to your blog topic. Keep it personable so as to invite interaction through blog comments and links back to your blog from other bloggers who like what you write. Here are some more articles to help you create the elements and features of your blog that will make people more likely to return:

* Create Your Blog’s Home Page
* Making Your “About Me” Page Shine
* Overview of Blog Categories
* What is a Blogroll?
* 15 Popular Blog Sidebar Items
* What is a Blog Footer?