MediaPost/Marketing Daily: Domino’s Lets TiVo Users Order Pizza Via TV

For as long as I can remember the notion of being able to order pizza while watching TV and/or surfing the internet is something that was originally invented by Al Gore right? Or at least since the birth of eCommerce. However it never seemed to take off. Well now it seems Dominos & TiVo are trying again….will the succeed or fail?

by Nina M. Lentini, Monday, Nov 17, 2008 5:51 PM ET

Why get up? Now, couch potatoes who subscribe to TiVo can order a Domino’s Pizza through the service, thanks to an agreement between the two companies.

Here’s how it works: Say you’re watching “Monday Night Football” and an ad for Domino’s Pizza shows up. Right there, as you view the ad and hear your tummy growl, you can click through, order the pizza and have it at your home in about a half hour.

“We are really excited about this–and not just because we are the first to market and the first national program here, but because it represents the convergence between the Internet and television,” says Rob Weisberg, vice president of precision and print marketing at Domino’s. “We believe this is the future of marketing, this interaction with consumers, so that they are receiving entertainment and doing their shopping.”

FOR THE COMPLETE STORY FROM MediaPost/Marketing Daily CLICK HERE