2008’s top interactive mergers and acquisitions

By Lori Luechtefeld

iMedia Connection

Two experts discuss the implications of this year’s M&A activity within the online media and marketing services sectors, as well as their predictions for the consolidation we’re likely to see in 2009.

Despite the slowing economy, mergers and acquisitions (M&A) activity within the online media and marketing industries continued at a steady pace in 2008. And although we may be seeing fewer billion-dollar-plus deals in light of the ongoing recession, there’s little doubt that 2009 will witness its share of interactive industry consolidation as well.

To put 2008’s interactive media M&A activity into perspective, we called on Tolman Geffs and David Clark, both managing directors with The Jordan, Edmiston Group Inc. (JEGI). Together, they provided the following insights on how recent transactions have altered online’s competitive landscape. They also provided their outlook for 2009 activity, including a discussion of where we are likely to see the greatest amount of consolidation within the online media and marketing services sectors.

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