NBC uses startup’s tech to expand Web localization

Interesting article from Forbes.com (via AP)

Web sites for NBC-owned television stations are tapping technology from an Internet startup to let visitors hone in on their particular neighborhoods.

Instead of running a generic site for the entire New York metropolitan area, for instance, NBC uses technology from Outside.in to automatically create subsections with content about neighborhoods such as Brooklyn’s Coney Island.

Outside.in says content on some 650 neighborhoods is available for nine markets: New York, Los Angeles, Chicago, Philadelphia, the San Francisco Bay area, San Diego, Dallas-Fort Worth, Washington, D.C., and Hartford, Conn. Miami is coming.

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