Jim Anderson on Search Engine Semantics

My friend and recent NY:MIEG panelist, Jim Anderson wrote a fascinating article in Search Engine Journal about semantics and the frustrations of using search engines. Jim is the CTO at Dorthy.com and leads the company’s search, content delivery, social and mobile strategies, as well as technological vision. Full disclosure, Dorthy.com is a client of SobelMedia

We all live with keyword search and to varying degrees share common frustrations around our search experiences.

Out of necessity, we have had to grow skilled at filtering our own search results by continually tweaking our keywords, and searching within our searches. When the search engine misses the mark, our computer crashes, or we get distracted by Twitter and forget what we were really looking for, we often repeat the whole process from scratch.