GM must overhaul marketing
June 10, 2009 by Bill Sobel
Filed under Rants & Raves
Interesting blog posting from my good friend and colleage Julie Roehm
Today, a respected former auto colleague, Mike Jackson, wrote an article that was published in the Automotive News. I have attached it here because I could not have described Old Detroit better. Mike’s situation mimics my own at Chrysler. Granted, when I was at Chrysler I did not have the same level of leadership as Mike did at GM but I can tell you that when I arrived and Dieter Zetsche, Wolfgang Bernhardt, Jim Schroer, Jeff Bell, Ann Fandozzi and myself were asked to be part of the “change” movement, we felt very much the same way that Mike did when he arrived at GM. We had some great successes and even made money. Then, management shifts occurred and things went south in a hurry. Additionally, no one made the hard decisions necessary, at Chrysler or the other two Detroit OEMs to change the labor agreements, reduce capacity/shut down plants, reduce the dealer body so that they could be more competitive with Toyota and Honda instead of each other, and make vehicles that people really WANTED!
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