$3.3 Billion in Political Ad Spending Predicted

From TVB: Television Broadcast

NEW YORK: Political ad spending could buck a trend this year and rise 11 percent on the power of hot-button issues. Most TV stations have expected fourth-quarter political ad spending to be down from last year’s traditional windfall from a presidential election. Wells Fargo analysts say spending in the segment could $3.3 billion this year, up 11 percent from last year when many media outlets benefited from Barack Obama’s presidential race with John McCain. Broadcasters are expected to reap $2.1 billion of the total.

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