Branding lessons from Food Network?
October 22, 2009 by Bill Sobel
Filed under Industry News
Interesting story from openforum.com
What I Learned From the Food Channel About Developing a Niche
Anita Campbell (Small Business Trends)
Oct 20, 2009 -
The Food Network is masterful at defining the “niche.” If you do not watch the Food Channel on cable TV, you might be tempted to think, ‘Cooking is cooking – how boring to have cooking shows 24/7. Every show must be the same.’
Ah, but you’d be wrong.
They have been incredibly innovative at taking a broad general category, that could be boring or routine, and turning it into much more by carving out narrow niches. There’s a lot to be learned from developing a niche for your own business by watching the Food Channel. I’ve learned 5 lessons about niches.
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