Augmented Reality—Just a Flash in the Pan for Ad Agencies?

Robert Downey Jr. (image courtesy of Nigel Parry)

Thank you to Dan Ochiva for a nice write up on our Augmented Reality event on Jan 21st at Samsung. Interesting to note in an earlier post prior to the event Dan referred to me as “the ever-ebullient Bill Sobel.” (agree or disagree?)

AR some­times even leaves Robert Downey Jr. going in dif­fer­ent directions.

Flash in the pan? Well, prob­a­bly not, although AR as advertising’s fla­vor du jour was just one of the thoughts tossed from pan­elists at the Sobel­Me­dia event held today at the Time Warner Sam­sung expe­ri­ence Cen­ter. (I dis­cussed it in an ear­lier post­ing ear­lier here.)

Actu­ally, it seems AR will be one of the new media mon­ey­mak­ers of 2010 since the tech­nol­ogy builds off the pro­lif­er­a­tion of faster, higher screen rez smart phones. Mean­while, you’ll start to see attempts by print media to rein­vent itself with the new, sexy tech, such as Esquire magazine’s Robert Downey’d Decem­ber issue, which was pre­sented in a lit­tle depth at the event by Esquire’s Cre­ative Direc­tor David Curcurcito.

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