Augmented reality: Pure hype or Next Big Thing in mobile?

Thanks to my friend Mark Weintraub who came across this article in the current issue of ComputerWorld (Mobile/Wireless section)

Surf the world’ as you walk through it
By Howard Wen
January 26, 2010 06:00 AM ET

Computerworld – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone’s camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device’s screen as graphics floating over the image of the place.

Dozens of developers of mobile augmented reality apps are banking on AR becoming the Next Big Thing in the mobile market. Indeed, a recent Juniper Research report predicted that annual revenues from mobile AR apps will reach $732 million by 2014, up from less than $1 million in 2009.

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