Ilana Arazie: Connecting Through Augmented Campaigns

Special thanks to our friend  Ilana Arazie of Downtown Dharma for a nice writeup on our Augmented Reality event on Jan 21st in Social Times.

Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring Robert Downey, Jr., seated atop a box with a marker on it. After a download, a consumer can scan that marker in front of a webcam and, much like a barcode at the supermarket, the computer recognizes that data and provides additional content.

In this case, you can suddenly see on your computer Downey traipsing through magazine pages, and other celeb interviews. The digital project generated 45,000 downloads.

Curcurito was accompanied by a high-powered, high-tech panel—including “innovation catalyst” David Polinchick, Doug Dimon of Creative Bubble, and Adam Broitman of Circ.us—to discuss and define augmented reality (AR) for brands and other digital onlookers.

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