Eric Bader: New Chief Strategy Officer at Initiative
March 9, 2010 by Bill Sobel
Filed under Blog, People
congratulations to our good friend, and former panelist Eric Bader!
(from Media.asia.com)
Initiative appoints Eric Bader to newly created global role as chief strategy officer
by Kenny Lim
GLOBAL – Initiative has hired Eric Bader (pictured) to the newly created global role of chief strategy officer.
Reporting to Richard Beaven, Initiative’s worldwide chief executive, Bader joins its worldwide leadership team and will be based in New York.
He boasts expertise in mobile communications having co-founded U.S mobile marketing agency Brand In Hand in 2007 and has worked on clients including Walmart, IBM, Wendy’s, Best Buy, American Express and Coca-Cola.
Prior to Brand In Hand, Bader was SVP, managing director, digital, at MediaVest Worldwide. He has over 10 years of experience and was also a senior strategist at Ogilvy.
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