101 Uses For Quick Response (QR) Codes

Posted by Bill Sobel on Jun 23, 2010 in Technology | Comments Off

Many of you remember our event earlier this year on the subject of Augmented Reality. It was a great event and I am still getting feedback about it…including my good friend Dan Smigrod, CEO & Chief Creative Officer at GREAT! Dan has been in the media &  entertainment markeing/promotion business for many years and has always been on the cutting edge of the marriage of technology and marketing….and his recent blog posting is no exception.

By December 31, 2010, a major broadcast or cable TV network and one or more national brands – or Facebook – will do for QR codes in the U.S. what American Idol did for mobile texting. If you work at a major broadcast or cable network or major U.S. consumer brand and are first (in a big, useful, powerful way), you’ll also benefit from a massive amount of traditional consumer and trade media coverage; social media and word-of-mouth buzz.

This means you need to get started – today! QR codes just took-over Times Square, reports Mashable (6/11/10). Facebook is experimenting with quick response codes, reports TechCrunch (3/16/10. Google started testing the scan code waters, also reports TechCrunch (4/7/10). Now is the time to figure-out which scan code uses makes the most sense for your business. Like Twitter, scan codes cross corporate silos. (Marketers must take the leadership role among silos so that your company takes the correct scan code path to success from day 1.)

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