Starbucks: Now With Free WiFi

Starbucks has begun free WiFi service at its company-owned stores in the US and Canada. The “two click” service replaces the “free for two hours” service offered to holders of Starbucks Cards.

Still no further details on the “Starbucks Digital Network” scheduled to roll-out this fall, offering free access to some paid content. The network will be available in US stores only and will be a partnership with Yahoo.

FOR THE COMPLETE STORY ON FREE WIFI CLICK HERE

FOR THE PRESS RELEASE ON STARBUCKS DIGITAL NETWORK CLICK HERE

(Thanks to Engadget and ReadWriteWeb.)

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101 Uses For Quick Response (QR) Codes

Many of you remember our event earlier this year on the subject of Augmented Reality. It was a great event and I am still getting feedback about it…including my good friend Dan Smigrod, CEO & Chief Creative Officer at GREAT! Dan has been in the media &  entertainment markeing/promotion business for many years and has always been on the cutting edge of the marriage of technology and marketing….and his recent blog posting is no exception.

By December 31, 2010, a major broadcast or cable TV network and one or more national brands – or Facebook – will do for QR codes in the U.S. what American Idol did for mobile texting. If you work at a major broadcast or cable network or major U.S. consumer brand and are first (in a big, useful, powerful way), you’ll also benefit from a massive amount of traditional consumer and trade media coverage; social media and word-of-mouth buzz.

This means you need to get started – today! QR codes just took-over Times Square, reports Mashable (6/11/10). Facebook is experimenting with quick response codes, reports TechCrunch (3/16/10. Google started testing the scan code waters, also reports TechCrunch (4/7/10). Now is the time to figure-out which scan code uses makes the most sense for your business. Like Twitter, scan codes cross corporate silos. (Marketers must take the leadership role among silos so that your company takes the correct scan code path to success from day 1.)

FOR THE COMPLETE STORY CLICK HERE

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Japan Pledges 3D Holography for 2022 World Cup

Interesting article from TVB: Television Broadcast

TOKYO: Japan is betting it will have holographic TV technology ready in time to host the 2022 World Cup soccer event. The Japan Times said the country unveiled its bid for the 2022 World Cup on Monday. Japan and South Korea would co-organize the event and employ 3D, holographic display technology into the coverage.

“The high-tech projects include images being beamed onto giant 3-D hologram-style flatbed screens, translation earpieces for fans of different nations to converse with each other, and devices to instantly capture information by pointing at players on the pitch,” The Times said.

FOR THE COMPLETE STORY CLICK HERE

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The new defintion of Televison

from TVB:Television Broadcast

TV used to mean two things: moving pictures with sound, and the box where they appeared. The box usually sat in the living room covered with family pictures. When someone said they would spend the evening watching TV, it meant they weren’t going anywhere.

People who appeared on TV shows really were stars. There were three networks. If you appeared on TV, everyone saw you. Now there are 300 networks and people appear on TV because they are from New Jersey, are a housewife, have a litter of kids or they are fat. Most of the people who now appear on TV do so because 300 times 24 times seven equals a lot.

FOR THE COMPLETE STORY CLICK HERE

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4G Phone Wars: What To Watch For

(HTC EVO photo from Engadget.)

With the rollout of 4G services already underway at Sprint and the first round of 4G LTE testing nearly complete at Verizon, here are some milestones to watch out for:

Get ready for Sprint to debut its 4G capable Android powered HTC EVO 4G on June 4th at Sprint dealers, Radio Shack, Best Buy and Wal-Mart. With the introduction of 4G service in Boston, Los Angeles, New York City, San Francisco, and Washington, D.C. later this year, Android powered phones could become tough iPhone competitors.

Watch for Verizon to hedge its technology bets by possibly working with Google to develop an Android powered tablet to go along with its Motorola made Android powered Droid. As the Wall Street Journal reported, Google has both an operating system and content that Verizon could find both useful and profitable.

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