YouCanCountOn.Us*

My friend and colleague of many years, GREAT! CEO & Chief Creative Officer Dan Smigrod, shared his (big) idea with me for a new social media platform that will let us turn our hobbies into cash to benefit the nonprofit of our choice. Dan’s Vision: YouCanCountOn.Us* is an online marketplace for people to volunteer their [...]

Eric Bader: New Chief Strategy Officer at Initiative

congratulations to our good friend, and former panelist Eric Bader! (from Media.asia.com) Initiative appoints Eric Bader to newly created global role as chief strategy officer by Kenny Lim GLOBAL – Initiative has hired Eric Bader (pictured) to the newly created global role of chief strategy officer. Reporting to Richard Beaven, Initiative’s worldwide chief executive, Bader [...]

Adam Broitman: Telling stories thru innovation and participation

Yesterday you met David Polinchock the first of our four panelists this week at our event “Augmented Reality: What is it and why should you care” on Thursday morning Jan 21st. Our next victim is Adam Broitman. Adam is a recognized expert in all aspects of the ever-changing digital media+marketing landscape. A thought leader in [...]

Branding lessons from Food Network?

Interesting story from openforum.com What I Learned From the Food Channel About Developing a Niche Anita Campbell (Small Business Trends) Oct 20, 2009 – The Food Network is masterful at defining the “niche.” If you do not watch the Food Channel on cable TV, you might be tempted to think, ‘Cooking is cooking – how [...]

David Oglivy: Still influential today…10 years after his passing

As many of you know I lecture and speak at colleges and universities throughout the NYC area. I am often surprised (shocked is probably a better word) how little these kids know about some of the most influential people in our industry…especially founding fathers like David Ogilvy. That said, I came across an interesting article [...]