Ilana Arazie: Connecting Through Augmented Campaigns

Special thanks to our friend  Ilana Arazie of Downtown Dharma for a nice writeup on our Augmented Reality event on Jan 21st in Social Times. Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring [...]

Augmented reality: Pure hype or Next Big Thing in mobile?

Thanks to my friend Mark Weintraub who came across this article in the current issue of ComputerWorld (Mobile/Wireless section) Surf the world’ as you walk through itBy Howard WenJanuary 26, 2010 06:00 AM ET Computerworld – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. [...]

David Granger: The Esquire Augmented Reality Issue

If I’ve learned anything over my working life it’s not necessarily what you know but who you know. When we first talked about doing our Augmented Reality event (coming on Thursday monrning Jan 21st) we were familiar with the Esquire Augmented Reality issue featuring Robert Downey Jr. late late last year. Since I had no [...]