Augmented reality: Pure hype or Next Big Thing in mobile?

Thanks to my friend Mark Weintraub who came across this article in the current issue of ComputerWorld (Mobile/Wireless section)
Surf the world’ as you walk through itBy Howard WenJanuary 26, 2010 06:00 AM ET
Computerworld – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. The idea [...]

Augmented Reality—Just a Flash in the Pan for Ad Agencies?

Thank you to Dan Ochiva for a nice write up on our Augmented Reality event on Jan 21st at Samsung. Interesting to note in an earlier post prior to the event Dan referred to me as “the ever-ebullient Bill Sobel.” (agree or disagree?)
 
AR some­times even leaves Robert Downey Jr. going in dif­fer­ent directions.
Flash in the [...]

Augmenting Reality Before Breakfast

Great article courtesy of my friend Richard Carey about our Augmented Reality Breakfast on Jan 21st (photos courtesy of Tim Dwight Photography)
The panel discussion on Augmented Reality I moderated for Sobel Media’s executive breakfast series was eye-opening — and not just because the early hour allowed for watching the sun rise down Central Park South [...]

Just An Online Minute… Augmented Reality: The Heidi Montag Of New Media?

Another packed house at Samsung this morning for our event at Samsung (photo courtesy of Tim Dwight). Nice story about the event by Kelly Samardak of MediaPost/Just An Online Minute
I can’t believe I am energized from a 7:30 a.m. panel. But I guess that’s what augmented reality does to you. It began painfully, as the [...]

Sixth Sense Technology

My friend Diane DiResta of DiResta Communications sent me an email with a link to a fasciating article and video from TEDIndia.  Pranav Mistry demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop”.
She asked if [...]

Adam Broitman: Telling stories thru innovation and participation

Yesterday you met David Polinchock the first of our four panelists this week at our event “Augmented Reality: What is it and why should you care” on Thursday morning Jan 21st. Our next victim is Adam Broitman.
Adam is a recognized expert in all aspects of the ever-changing digital media+marketing landscape. A thought leader in the [...]

Hallmark enters Augmented Reality

Seems like no matter where you turn these days you cannot escape Augmented Reality. Thanks to my friend Andrea Cautela for bringing this story from MediaPost to my attention
As a company, Hallmark may have just celebrated its 100th anniversary, but it’s determined not to be accused of living in the past.
The Kansas City, Mo. card [...]

David Polinchock: a catalyst for innovation in marketing

As I promised, this week I will be highlighting a few of the people you will be meeting this week on “Augmented Reality” panel on January 21st starting with David Polinchock. David is the former Chief Experience Officer (CXO) at the Brand Experience Lab, and is an innovation catalyst exploring the socialization of place and [...]

Limor Schafman: Augmented Reality at CES

Seems like you can’t escape Augmented Reality…especially if you are in Las Vegas at the CES. I just got off the phone with our buddy, a SobelMedia regular and our correspondent at CES the one and only Limor Schafman.  Just yesterday she met with the folks at the Intel booth and they were talking about…of [...]

Augmented Reality Primer

With all the buzz about augmented reality phone apps from Layar and Sekai and a SobelMedia event in the works, we thought these links would help bring you up to speed on the technology:
Augmented Reality vs Virtual Reality from TechCrunchAugmented Reality in WikipediaEsquire Magazine Augmented Reality “Issue” Blog entry from Programmer JoeAnd what is probably [...]

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