Bloomberg’s Plan for BusinessWeek: Stay Tuned
October 15, 2009 by Bill Sobel
Filed under Industry News
Interesting overview from AdAge.com
NEW YORK (AdAge.com) — Bloomberg is looking at new opportunities to sell ad packages combining BusinessWeek and Bloomberg.com inventory, but the deal announced this evening does not, thankfully, seem to be a “synergy” play first and foremost. Don’t look for Bloomberg and BusinessWeek to try to sell deals integrating splashy ads, for [...]
Win 2 Free Passes to Advertising 2.0 New York
May 29, 2009 by Bill Sobel
Filed under Industry News
We are pleased to announce that every attendee at our breakfast “Selling Yourself: How to Build a Brand in the New Digital World” on June 2nd will have a chance to win a pair of tickets to Advertising 2.0 New York (an almost $1600 value)
“Advertising 2.0: Transformation + Innovation = The Global Media & Communications [...]
My Info Center for the Economic Crisis
October 8, 2008 by Bill Sobel
Filed under Companies, Rants & Raves
In case you are interested, I just spent the past few days in Albany…doing my “once a semester” teaching thing in Prof. Martin Fogelman’s class “ Behavioral Foundations of Management” among other things.
Since I drive up and down I find the radio becomes my best friend and while I usually listen to NPR (WAMC or [...]
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