NEW YORK (AdAge.com) — Bloomberg is looking at new opportunities to sell ad packages combining BusinessWeek and Bloomberg.com inventory, but the deal announced this evening does not, thankfully, seem to be a “synergy” play first and foremost. Don’t look for Bloomberg and BusinessWeek to try to sell deals integrating splashy ads, for example, on Bloomberg terminals.

Instead the new owners have a plan that’s basic enough to seem radical these days: It will invest in the editorial product at BusinessWeek, which will probably be renamed Bloomberg BusinessWeek, in the expectation that readers, and advertisers in turn, will follow.

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We are pleased to announce that every attendee at our breakfast “Selling Yourself: How to Build a Brand in the New Digital World” on June 2nd will have a chance to win a pair of tickets to Advertising 2.0 New York (an almost $1600 value)
“Advertising 2.0: Transformation + Innovation = The Global Media & Communications Revolution”
Date: June 10 – 11, 2009
The Leadership of the Advertising, Technology, Media and Entertainment Industries will convene, June 10-11, 2009 in New York.

The Facts:
Keynote Speakers:
Barry Diller, Chairman and Chief Executive Officer, IAC
Tina Brown, Founder, The Daily Beast
Tina Sharkey, Chairman and Global President, BabyCenter.com
Michael Wolff, founder, Newser and Columnist, Vanity Fair
Andrew Lack, CEO Multimedia Group, Bloomberg LP

The list of speakers and attendees reads like a Who’s Who of the industry leadership. We are honored to host such a remarkable group of the country’s leading executives.

Advertising 2.0 New York, June 10 – 11, 2009, co-hosted by IAC and Digital Hollywood at the IAC Building at 18th Street between 10th Avenue and the West Side Highway in New York City.  See the Agenda http://www.digitalhollywood.com/Advertising09.html and Register Now!

Since I drive up and down I find the radio becomes my  best friend and while I usually listen to NPR (WAMC or WNYC) or WCBS 880, these past few days I have been totally fixated on Bloomberg Radio 1130 for so many reasons.

For those of you unfamiliar, NYC Mayor Michael R. Bloomberg’s founding vision in 1981 was to create an information-services, news and media company that provides business and financial professionals with the tools and data they need on a single, all-inclusive platform. The success of Bloomberg L.P. is due to the constant innovation of our products, unrivaled dedication to customer service and the unique way in which we constantly adapt to an ever-changing marketplace.With all the news of the economy, the stock markets (both domestic and worldwide), as well as the other issues affecting the economy Bloomberg Radio (in NYC at 1130am) is an incredible source of both up to date information as well as insights…on a 24/7 basis…that I just couldn’t find anywhere else.

While this is not a sales pitch, I can honestly say that I have probably learned more these past few days than I have almost anywhere else in the media.

FYI: http://bloomberg.com/