TRA Names Bob Meyers President, COO

Congratulations to a longtime colleague from my NBC days, Bob Meyers on his new position as President and COO of TRA, a media market research company focused on accountability…a very important piece of the monetization model these days!
From MediaWeek
Expanding its executive management team, TRA (True ROI Accountability for Media) announced Thursday (Oct. 29) the appointment [...]

CBS embeds video in EW magazine

Yesterday I got my annual “Fall TV Preview” edition of Entertainment Weekly magazine and it appeared thicker than usual. Not because there were so many more pages and or advertising (gimme a break!) but there was this wacky promotion in the middle…something they call “the first ever video in print player.” I must admit I [...]

Billy Campbell: Named President/CEO of Panavision

I have had the pleasure of knowing Billy Campbell since his days at Miramax and was familiar with his work at Warner Brothers and CBS. During his tenure at Discovery, Billy spoke at an event I produced for the Emmy Awards organization and he was excellent. I wish hm all the best in his new [...]

Fred Silverman: From Test Patterns to Pixels…

No conversation about the heyday of television from the late 60’s thru the early 80’s could not be complete without a discussion of the power and influence of Fred Silverman, my boss at NBC from 1979-1981. I received an interesting email from Syracuse University about an event that will be both on campus as and [...]

Three Blind Mice all over again?

In his 1992 book “Three Blind Mice” author Ken Auletta offered a behind-the-scenes account of a clash of corporate cultures at ABC, NBC, and CBS, beginning in the mid- 1980’s, including egos, turf wars, as well as drastic change including technology. Now it appears as though it’s deja vu all over again according to [...]

BNET and AdAge on Klivakoff NY:MIEG Breakfast!

Two for the price of one!
The story on “AdAge 3-Minute Video” yesterday was so great BNET (CBS/CNET) picked it up and went with it as well.
Special thanks to Steve Raddock at AdAge for the great footage.
NBC’s Kliavkoff: Digital Drives TV Viewership
By Catharine P. Taylor | December 18th, 2008
As media continues to fragment into millions of [...]

Next round of layoffs: CBS

We all saw this one coming
from AdWeek
LOS ANGELES The wave of media-industry layoffs has reached CBS Corp.
Employees of CBS Entertainment and CBS Paramount Network TV were let go Monday at the company’s Studio City and Television City lots in California.
The cuts claimed two high-profile managers: evp Maria Crenna, who served as the studio’s No. 2 [...]