Congratulations to our friend David Granger, Editor-in-Chief at Esquire magazine for being named MediaWeek Magazine Hot List 2010: Editor of the Year. A number of you had the pleasure of meeting David back in January at our Augmented Reality event. His colleague, David Curcurito was on the panel along with my colleague Doug Dimon, Adam Broitman, Polinchock and Richard Carey.

Mazel Tov David!

Magazine Hot List 2010: Editor of the Year

David’s always been a leader in pushing the envelope—challenging his readers and advertisers to take those risks with him. —Siegel

March 28, 2010

(image courtesy MediaWeek)

-By Noreen O’Leary, Adweek

If the Esquire editor in chief is in a good mood this early March day, it’s understandable. The Roger Ebert interview in the current issue is generating media buzz and Web traffic in advance of the film critic’s appearance on Oprah. Then there’s the upcoming National Magazine Awards. Granger is optimistic about the magazine’s prospects. (His expectations are realized a couple of weeks later when Esquire emerges as a finalist in six categories, including general excellence.)

FOR THE COMPLETE STORY CLICK HERE

Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring Robert Downey, Jr., seated atop a box with a marker on it. After a download, a consumer can scan that marker in front of a webcam and, much like a barcode at the supermarket, the computer recognizes that data and provides additional content.

In this case, you can suddenly see on your computer Downey traipsing through magazine pages, and other celeb interviews. The digital project generated 45,000 downloads.

Curcurito was accompanied by a high-powered, high-tech panel—including “innovation catalyst” David Polinchick, Doug Dimon of Creative Bubble, and Adam Broitman of Circ.us—to discuss and define augmented reality (AR) for brands and other digital onlookers.

FOR THE COMPLETE STORY CLICK HERE

As I promised, this week I will be highlighting a few of the people you will be meeting this week on “Augmented Reality” panel on January 21st starting with David Polinchock. David is the former Chief Experience Officer (CXO) at the Brand Experience Lab, and is an innovation catalyst exploring the socialization of place and ‘oneline’ brand experiences since ’91. And yes, he was also a Disney character.

from his blog this week:

Excited that Bill Sobel asked me to participate in his upcoming program on augmented reality. With as hot as AR is today, there’s also a great deal of confusion about what it is and how it can be used. And unfortunately, there have been some pretty weak executions, which can threaten future use of AR. So join us Thursday morning at The Samsung Experience at Time Warner Center to learn more about AR and, more importantly, how you can use it.

FOR THE A LINK TO DAVID’S BLOG “POLINCHOCK’S PONDERINGS” CLICK HERE