David Granger: Mediaweek Editor of the Year!

Congratulations to our friend David Granger, Editor-in-Chief at Esquire magazine for being named MediaWeek Magazine Hot List 2010: Editor of the Year. A number of you had the pleasure of meeting David back in January at our Augmented Reality event. His colleague, David Curcurito was on the panel along with my colleague Doug Dimon, Adam [...]

Ilana Arazie: Connecting Through Augmented Campaigns

Special thanks to our friend  Ilana Arazie of Downtown Dharma for a nice writeup on our Augmented Reality event on Jan 21st in Social Times. Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring [...]

Augmented Reality—Just a Flash in the Pan for Ad Agencies?

Thank you to Dan Ochiva for a nice write up on our Augmented Reality event on Jan 21st at Samsung. Interesting to note in an earlier post prior to the event Dan referred to me as “the ever-ebullient Bill Sobel.” (agree or disagree?)   AR some­times even leaves Robert Downey Jr. going in dif­fer­ent directions. [...]

Augmenting Reality Before Breakfast

Great article courtesy of my friend Richard Carey about our Augmented Reality Breakfast on Jan 21st (photos courtesy of Tim Dwight Photography) The panel discussion on Augmented Reality I moderated for Sobel Media’s executive breakfast series was eye-opening — and not just because the early hour allowed for watching the sun rise down Central Park [...]

Just An Online Minute… Augmented Reality: The Heidi Montag Of New Media?

Another packed house at Samsung this morning for our event at Samsung (photo courtesy of Tim Dwight). Nice story about the event by Kelly Samardak of MediaPost/Just An Online Minute I can’t believe I am energized from a 7:30 a.m. panel. But I guess that’s what augmented reality does to you. It began painfully, as [...]

David Granger: The Esquire Augmented Reality Issue

If I’ve learned anything over my working life it’s not necessarily what you know but who you know. When we first talked about doing our Augmented Reality event (coming on Thursday monrning Jan 21st) we were familiar with the Esquire Augmented Reality issue featuring Robert Downey Jr. late late last year. Since I had no [...]