Study: Almost 10% On Social Networks Via Mobile

From MediaPost Online Media Today

by Mark Walsh, Tuesday, December 23, 2008

The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer.

Specifically, 9.6% of mobile users were connecting to a social network as of October 2008, compared to 3.4% in September 2007. The rapid growth is due in part to the small base of people who are social networking on mobile.

By 2012, eMarketer projects that more than 800 million users worldwide will participate in social networks via their mobile device, up from 82 million in 2007. Read more

Move over Media Critics…Here Comes Brooke Shields, Media Analyist

There is no doubt Brooke Shields is talented…she’s beautiful and has done very well combining her looks, her intelligence as well as her sense of humor. But a media analyist?

Measuring The Success Of Future Shows: Listening To Brooke Shields May Help

by Wayne Friedman/Media Post Tuesday, Dec 2, 2008 10:31 AM ET

Don’t make fun of Brooke Shields — she has a point, even if some of the TV business press thinks otherwise.

Shields says that “Lipstick Jungle” — the struggling NBC show she stars in — has strong DVR viewership after seven days from its initial broadcast. Shields notes DVR viewing can lift ratings by 29%. That’s pretty good. (To be fair, many other shows get similar DVR viewership numbers.) Read more

MediaPost/Marketing Daily: Domino’s Lets TiVo Users Order Pizza Via TV

For as long as I can remember the notion of being able to order pizza while watching TV and/or surfing the internet is something that was originally invented by Al Gore right? Or at least since the birth of eCommerce. However it never seemed to take off. Well now it seems Dominos & TiVo are trying again….will the succeed or fail?

by Nina M. Lentini, Monday, Nov 17, 2008 5:51 PM ET

Why get up? Now, couch potatoes who subscribe to TiVo can order a Domino’s Pizza through the service, thanks to an agreement between the two companies. Read more

MediaPost: Election, Financial Turmoil Drive Web Traffic

A tight presidential election and a deepening financial crisis were the two key factors driving Internet traffic in September, according to new comScore data for the month.

As investors obsessively tracked their portfolios amid the global financial meltdown, traffic to business and finance sites increased 9%, with top financial sites making even bigger gains.

Foxbusiness.com more than doubled traffic in September to 1.2 million unique visitors, Google Finance jumped 67% to 1.4 million, and category leader Yahoo Finance climbed 30% to 20 million. CNBC.com rose 20% to 1.6 million.

Not only were more people visiting these sites, but they were looking at more articles and spending more time on average than before, according to comScore.

FOR THE COMPLETE STORY FROM MEDIAPOST CLICK HERE