Just An Online Minute… Augmented Reality: The Heidi Montag Of New Media?

Another packed house at Samsung this morning for our event at Samsung (photo courtesy of Tim Dwight). Nice story about the event by Kelly Samardak of MediaPost/Just An Online Minute
I can’t believe I am energized from a 7:30 a.m. panel. But I guess that’s what augmented reality does to you. It began painfully, as the [...]

The Coca Cola Happiness Machine courtesy of Definition 6

Less than a week on YouTube already has almost 800,000 hits
from iMedia Connection
There’s no proven success formula for viral marketing, so getting a hit on your first try is a feat in itself. Yet that’s exactly what Coca-Cola has done with its first stab at viral, “Happiness Machine,” which has racked up more than 700,000 [...]

Hallmark enters Augmented Reality

Seems like no matter where you turn these days you cannot escape Augmented Reality. Thanks to my friend Andrea Cautela for bringing this story from MediaPost to my attention
As a company, Hallmark may have just celebrated its 100th anniversary, but it’s determined not to be accused of living in the past.
The Kansas City, Mo. card [...]

Timing is everything: TV Everywhere!

Seems like our event next week,  “The Four Screens…” is right on target…just read an interesting article in MediaPost’s “The Video Insider” about 2010 The Year of TV Everywhere!
2010: The Year of TV Everywhere
Ben Weinberger, Dec 07, 2009 10:45 AM
2009 was a rough year for the wider economy, but it was actually an amazing twelve [...]

Study: Almost 10% On Social Networks Via Mobile

From MediaPost Online Media Today
by Mark Walsh, Tuesday, December 23, 2008
The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer.
Specifically, 9.6% of mobile users were connecting to [...]

Move over Media Critics…Here Comes Brooke Shields, Media Analyist

There is no doubt Brooke Shields is talented…she’s beautiful and has done very well combining her looks, her intelligence as well as her sense of humor. But a media analyist?
Measuring The Success Of Future Shows: Listening To Brooke Shields May Help
by Wayne Friedman/Media Post Tuesday, Dec 2, 2008 10:31 AM ET
Don’t make fun of Brooke [...]

MediaPost/Marketing Daily: Domino’s Lets TiVo Users Order Pizza Via TV

For as long as I can remember the notion of being able to order pizza while watching TV and/or surfing the internet is something that was originally invented by Al Gore right? Or at least since the birth of eCommerce. However it never seemed to take off. Well now it seems Dominos & TiVo are [...]

MediaPost: Election, Financial Turmoil Drive Web Traffic

A tight presidential election and a deepening financial crisis were the two key factors driving Internet traffic in September, according to new comScore data for the month.
As investors obsessively tracked their portfolios amid the global financial meltdown, traffic to business and finance sites increased 9%, with top financial sites making even bigger gains.
Foxbusiness.com more than [...]