Why do radio station go “All Christmas” formats this time of year?

It’s that time of year again…wall-to-wall Christmas music on the radio. Here is an interesting perspective from Tom Taylor writing in  ” Radio-Info.com” Stations go all-Christmas for two reasons. #1 reason is to capture the feel-good holiday music position before anybody becomes identified as the local “Christmas station.” We’ve already got a bunch of converts, [...]