Ilana Arazie: Connecting Through Augmented Campaigns

Special thanks to our friend  Ilana Arazie of Downtown Dharma for a nice writeup on our Augmented Reality event on Jan 21st in Social Times.
Esquire’s director of design last week showed off his foray into the world of “augmented reality” at a Sobel Media event in Manhattan. David Curcurito created a December cover featuring Robert [...]

Augmented Reality—Just a Flash in the Pan for Ad Agencies?

Thank you to Dan Ochiva for a nice write up on our Augmented Reality event on Jan 21st at Samsung. Interesting to note in an earlier post prior to the event Dan referred to me as “the ever-ebullient Bill Sobel.” (agree or disagree?)
 
AR some­times even leaves Robert Downey Jr. going in dif­fer­ent directions.
Flash in the [...]

Just An Online Minute… Augmented Reality: The Heidi Montag Of New Media?

Another packed house at Samsung this morning for our event at Samsung (photo courtesy of Tim Dwight). Nice story about the event by Kelly Samardak of MediaPost/Just An Online Minute
I can’t believe I am energized from a 7:30 a.m. panel. But I guess that’s what augmented reality does to you. It began painfully, as the [...]

Limor Schafman: Augmented Reality at CES

Seems like you can’t escape Augmented Reality…especially if you are in Las Vegas at the CES. I just got off the phone with our buddy, a SobelMedia regular and our correspondent at CES the one and only Limor Schafman.  Just yesterday she met with the folks at the Intel booth and they were talking about…of [...]