Augmented reality: Pure hype or Next Big Thing in mobile?

Thanks to my friend Mark Weintraub who came across this article in the current issue of ComputerWorld (Mobile/Wireless section)
Surf the world’ as you walk through itBy Howard WenJanuary 26, 2010 06:00 AM ET
Computerworld – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. The idea [...]